Academic Work


Academic Publications

Plananska, J., & Gamma, K. (2022). Product bundling for accelerating electric vehicle adoption: A mixed-method empirical analysis of Swiss customers. Renewable & Sustainable Energy Reviews, 154, 111760.

Plananska, J. (2021). Consumer Adoption of Electric Vehicles. Doctoral Thesis, University of St.Gallen, Switzerland. 

Plananska, J. (2020). Touchpoints for electric mobility: Investigating the purchase process for promoting sales of electric vehicles in Switzerland. Energy Research & Social Science, 69, 101745. 

Plananska, J. (2020). Tailoring climate change communication to female target groups - an experimental analysis of voting and consumer behavior in SwitzerlandUC Berkeley: Behavior, Energy and Climate Change Conference.

Baptista, I., & Plananska, J. (2017). The landscape of energy initiatives in sub-Saharan Africa: Going for systemic change or reinforcing the status quo?. Energy Policy, 110, 1-8.

Perrin, G., Plananska, J., Scouarnec, M., & Soucail, D. (2015). Apprenons de nos erreurs! Guide pratique de l'échec dans les projets d'accès aux services essentiels dans les villes du Sud. Réseau Projection. November 2015, 1-48.


Conference Presentations

Plananska, J., Wüstenhagen, R., & de Bellis, E. (2021). What Drives Consumer Adoption of Electric Vehicles? A Country-Level Analysis and an Implicit Association Test of Gender Perceptions with Electric Vehicles. Competitive Paper, Roundtable Discussion Panel 10.3: Gender and Underrepresented Consumers. Association for Consumer Research Conference (ACR) 2021; Seattle, USA. 

Plananska, J. (2020). Polarized and Motivated? Using the Credibility of Social Norms and their Relation to Pre-Existing Attitudes to Increase EV Customer Acceptance in Switzerland. Oral presentation, Session 5A - Electric Vehicles for All, Behavior, Energy & Climate Change Conference (BECC) 2020; Washington D.C., USA.

Plananska, J. (2020). Touchpoints for e-mobility: Understanding the vehicle purchase process to promote EV sales in Switzerland. Podium presentationScientific and Technical Session 2 – Zero emission mobility; Transport Research Arena (TRA) 2020; Helsinki, Finland.

Plananska, J. (2019). Touchpoints for e-mobility: Vehicle Purchase Process Understanding for a More Efficient Promotion of Electric VehiclesOral presentation, Session International Perspectives on Electric Vehicle Markets; Behavior, Energy & Climate Change Conference (BECC) 2019; Sacramento, California, USA.

Plananska, J. (2018). From Communication to Action - How to communicate to motivate women to act pro-environmentally?. Poster Presentation; Behavior, Energy & Climate Change Conference (BECC) 2018; Washington, D.C. USA.

Plananska, J. (2018). Tailoring Climate Change Communication To Female Target Groups – An Experimental Analysis of Voting and Consumer Behaviour in Switzerland. Oral presentation at the Panel at the Behave 2018 Conference – European Conference on Behaviour and Energy Efficiency; Zurich, Switzerland.


Executive education and Guest lectures

Sustainable Consumer Behaviour for Sustainable Aviation - Insights from Research and Practice. Sustainable Aviation Management, Certificate of Advanced Studies (CAS-SAM), University of St.Gallen, Switzerland, 2022. 

Sustainable battery value chain - Status quo, challenges and solutions. The Political Economy of the Car, Contextual Studies - Master Course, University of St.Gallen, Switzerland, 2022.

Consumer as a key to sustainable travel? - Insights from nudging theory and practice. Overcoming Carbon Lock-In: Towards climate-friendly international travel, Contextual Studies - Master Course, University of St.Gallen, Switzerland, 2022.

Social Acceptance of Renewable Energies & Electric Mobility. Governing Energy Transitions, Certificate of Advanced Studies (CAS-HSG), University of St.Gallen, Switzerland, 2021. 

Drivers and Barriers of Electric Vehicle Adoption - Customer-Centric Perspectives. The Political Economy of the Car,, Contextual Studies - Master Course, University of St.Gallen, Switzerland, 2021.

Nudging to promote electric mobility. Managing Climate Solutions (MaCS), Master Certificate, University of St.Gallen, Switzerland, 2020.

(Selected work)